Instagram Rolls Out Ability to Download Reels From Public Account: Here’s How It Works


Instagram has now introduced a new feature that allows users to download Reels shared by public accounts. The announcement regarding the feature was made by Instagram head Adam Mosseri in his Instagram broadcast channel. The feature is currently rolling out to users based in the US only. Until now, Instagram allowed users to directly share the reels on public accounts in their Stories or via chat. The app also lets users save Reels, which appear in the saved Reels tabs. However, with the new feature, users will now be able to share the downloaded Reels via other platforms like WhatsApp and more.

Adam Mosseri, in his Instagram broadcast channel, shared that Instagram users in the US will now be able to download Reels to their camera roll. Users can simply tap on the share icon and then select the Download option to save the reel on their phones. However, the Reels can only be downloaded if they have been shared from public accounts. The Reels shared by private accounts cannot be downloaded. Also, users with public accounts can turn off the ability to download Reels for others in the app settings.

Mosseri also shared a picture showcasing a Download option available at the bottom menu along with Add to Story, Share, Copy Link, and other options. The picture also suggests that the downloaded Reels will get an Instagram logo along with the account name.

There are no details available on the availability of features in other regions. However, Instagram users can download their own Reels from their drafts without a watermark. Also, they can share the reels in their Stories or via Instagram chat or copy links to send it to others via other social media apps including WhatsApp. However, with the Instagram Reels being saved to camera rolls, users could share the Reels in WhatsApp and other social media apps as well without the need of copying the link.

Earlier this month, Instagram was reported to be working on a chatbot feature based on artificial intelligence (AI). It is said to allow users to engage with AI Agents that can respond to queries, provide advice, and compose messages. 

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