Apple on pace for record high ahead of VR headset unveiling


In this article

Tim Cook, chief executive officer of Apple Inc., smiles during the opening of the new Apple BKC store in Mumbai, India, on Tuesday, April 18, 2023. 
Indranil Aditya | Bloomberg | Getty Images

Apple shares are on pace to close at a new record high Monday as the company prepares to launch a number of new updates and products, including its widely anticipated mixed-reality headset, at its annual Worldwide Developers Conference.

Shares of the company were up around 1% in premarket trading Monday and reached $182.53, above its previous record high from Jan. 3, 2022. Apple’s stock is up more than 39% year to date, while the NASDAQ is up around 26.5% for the same period.

Apple’s headset, according to reports, will feature high-definition screens in front of the user’s eyes. But it could also let users see and interact with the real world through high-powered cameras mounted on the device, a trick sometimes called passthrough or mixed reality.

The new headset from Apple would mark new investment into a technology that has been fraught with disillusionment.

When Facebook rebranded as Meta in October 2021, it drew attention to VR and the metaverse headsets. But since then, sales for existing VR headsets have under-performed, usage has been worse and the anticipated explosion in successful VR software companies isn’t yet a reality.

Shares of Meta were down 1% in premarket trading Monday.

—CNBC’s Kif Leswing contributed to this report

Articles You May Like

iPhone 15 Series Offers Longer Battery Cycle Lifespan Than Previous Models, Apple Says
Asus Zenfone 11 Ultra Scheduled to Launch on March 14, Will Offer AI Capabilities
Samsung Galaxy AI Features Coming to Galaxy S23 and Other Models With One UI 6.1 Update
Xbox Exclusives Pentiment, Grounded, Hi-Fi Rush, Sea of Thieves Coming to PlayStation and Nintendo Switch
Apple releases free new sports app for iPhone