Google raises price of YouTube TV to $73 a month, blaming content costs

News

In this article

Silhouettes of laptop and mobile device users are seen next to a screen projection of the YouTube logo.
Dado Ruvic | Reuters

Google announced a price increase for its YouTube TV subscription on Thursday. It’s rising from $65 per month to $73 per month starting in April, according to an email sent to subscribers Thursday.

YouTube TV is Google’s cable replacement. It provides access to live TV and cable channels, delivered through an internet connection.

“As content costs have risen and we continue to invest in the quality of our service, we are updating our price to keep bringing you the best possible service,” the company said in the email to subscribers.

Google’s move to hike the price of its over-the-air subscription for cord cutters comes after several competing online streaming services have also raised the amount they charge, including services from Disney, Apple and HBO.

In December, YouTube TV secured rights to the NFL’s “Sunday Ticket” package, which will allow it to sell a bundle of out-of-market NFL games that don’t air on local TV to subscribers around the country.

YouTube will pay about $2 billion per year for the package, CNBC reported, which had several other bidders including Apple and Disney. Google hasn’t announced pricing for its “Sunday Ticket” bundle, but it cost $80 per month under its previous owner, DirecTV.

Google will also lower the price of an add-on to access higher-resolution 4K streams from $20 per month to $10 per month, according to the email.

Articles You May Like

Samsung Testing Exynos 2500 Chip With Better Performance Than Snapdragon 8 Gen 3, Tipster Claims
iPhone 14, iPhone 14 Plus Price in India Discounted on Flipkart, Now Starts at Rs. 56,999
Samsung Galaxy M55 5G With Snapdragon 7 Gen 1 SoC Launched Alongside Galaxy M15 5G: Price, Specifications
Linux Version of DinodasRAT Spotted in Cyber Attacks Across Several Countries
Apple announces its big annual conference, where it could reveal its AI strategy